gregorio is a sensation in the u.s. hispanic market, gaining widespread popularity. he's a true social marvel: presenting as the first 'gringo' with a heart set on becoming mexican. his attempts at assimilation yield mixed results - sometimes he nails it, but most of the time, let's just say he gives it his all. this humor-centric campaign portrays his endeavours with light-hearted charm.
Mexican Gregorio-Style Grito.
Not it! game, in Mexican.
gregorio's facebook fan page has been a roaring success, engaging audiences in a unique way. we launched a mini-series featuring gregorio pushing his 'mexicanity' to new heights - or at least, giving it his best shot. this added layer to the campaign continued to captivate our audience, making them chuckle at his earnest, yet often flawed, efforts.
Mexicans love to play with "Toques" (electroshocks) when they drink and nobody knows why. So, this time Gregorio is challenged to play with the Toques (shocks) box. Let's see if he dares.
From December 12th (the day of the Virgin of Guadalupe) to January 6th (the day of the Three Kings), Mexicans celebrate the 'Guadalupe-Reyes Marathon', that consists basically on drinking one beer per day through these 26 days. Why? Well, because, Mexicans.
Gregorio teaches us to speak a fluent Mexican.
The Guadalupe-Reyes Marathon is hard, but at least it proves that you're 100% Mexican.
Post-Guadalupe-Reyes Marathon depression. Yeah, that sounds Mexican.
